Blue Nile Scenario

Blue Nile Scenario

Utilizing the idea of Variances in between company approaches and practical practices, what does one discover about Blue Nile which is important to tactic implementation for them?

Even though other corporations inside the jewelry marketplace check out just as much as possible to amass sizeable industry share, only enterprise tactics are already noticed to work for people. In addition, because each and every group varies with regard to manufacturing prices at the same time as market share garnered, the place at which Blue Nile finds alone in just the jewellery business required for the firm to adapt the concept of difference between small business strategies. As being a result of implementing the approach of offering special coloured diamonds, the organization proves that distinctions in organization tactics make brand recognition although with the same time featuring a aggressive edge over the opposition. On the other hand, thinking of the situation of Blue Nile, the center position that it’s assumed does not provide the enterprise the sting in business enterprise techniques more than businesses like DeBeers which owns above 40% of your market place share (John, & Richard, 2011). Utilizing the principle of Functional Organizational Structure, what does one master about Blue Nile that is crucial to tactic implementation for them?

The purposeful organizational structure makes use of departments which have varied functions to the group. In the event that Blue Nile had to compete with numerous corporations with the similar sector share, it is expected that just about every firm implemented its own operational strategy to beat the competition. For instance, in order for Blue Nile to function properly and also put in progress its company philosophy, it’s got to ensure that it considered a supply chain, a distribution channel, a marketing method, a communication channel, a sales and marketing department, and IT section and so on. With the firm at hand, departments such as supply chain management, human resources, IT department, and sales and marketing are among the major elements of its useful structure. These aid in ensuring that to be a technique implementation, considerable measure of returns is predicted (John, & Richard, 2011). Using the concept of Balance of control/differentiation with coordination/integration, what would you study about Blue Nile that is vital to strategy implementation for them?

There are a number of factors that are different for Blue Nile as compared to other organizations and its competitors. From the idea of balance of control/differentiation, Blue Nile is uniquely placed as it offers to the market colored diamonds exclusively. As being a final result, the corporate is perfectly placed above most of its competitors. Nonetheless, the differentiation of its diamonds from its competitors’ also costs the company a lot higher in acquiring since its just-in-time approach do the job with a single trusted supplier. The supply chain and the inventory management approach opens the possibility of supply constraints. As being a result, the balance of control for Blue Nile is well-placed in just the small business model but it fails to cover other efficiency areas (John, & Richard, 2011).

Using the notion of Strategic Surveillance Control, what does one understand about Blue Nile that may be important to technique implementation for them?

Blue Nile keeps in check its approaches and corrects its management mistakes when identified as it implements methods. Having said that, even though progress is the measure to identify efficiency and sustainability of a small business tactic, it is noticed that the company’s mission and objectives to serve the client do not auger well with current market dynamics. Among marketplace dynamics include the presence of new entrants who exploit unaddressed industry opportunities. As a consequence, Blue Nile is exposed to problems associated with the market structure but the use of strategic surveillance has enabled the company to obtain technological resources capable of sustaining its business enterprise model and also put in place a reliable strategy implement culture (John, & Richard, 2011).


John P. III & Richard, R. (201). Strategic Management: Planning for Domestic & Global Competitiveness (14th ed.). New York: McGraw-Hill Education. ISBN: 978-0-07-786251-0

Categorie Uncategorized